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Friday, July 11

Not as many new products to write about this week, but the ones I did review stood out -- especially the first two. Both are unique in the DRTV industry (for different reasons), and both are worth watching to see what develops.

1. I-CAN HEALTH (N/A) is a low-cost health insurance provider. The pitch: "Insurance choices you can actually afford." The company offers plans with guaranteed acceptance. Plans start as low as $160 per month for individuals and $270 per month for families. This is an iCan Benefit Group product pitched by Billy Mays.

Product (D7) Score: 6 out of 7*
Commercial Rating: Good**

Comments: I usually don't review commercials of this sort, but the involvement of Billy Mays caught my attention. Billy has pitched many things over the years, but health insurance is quite a departure for him. I was skeptical at first. But after speaking with Billy, I realized just how passionate he is about this campaign. At the beginning of the commercial, Billy says this is "the most important product I have ever endorsed," and he means it! With some 47 million uninsured Americans out there, it's easy to understand why he's so dedicated to this cause. If the insurance options are really as inexpensive and comprehensive as the commercial promises, I wish him and iCan the best of luck.